HCA Virginia
August 21, 2020

Lovevolve’s LOVE Swaddle™ in multi-color

Richmond, VA - HCA Virginia’s Henrico Doctors’ Hospital has partnered with Lovevolve® to wrap all newborn babies born in its maternity ward with locally designed and ethically made LOVE swaddles™. Focused on Wrapping Babies in LOVE™, the Lovevolve blanket program provides LOVE swaddles to hospitals to help educate new parents and their families about the importance of swaddling newborn infants. Beginning in September, The Women’s Hospital at Henrico Doctors’ will be the first hospital to participate in the Lovevolve blanket program, in which LOVE swaddles are gifted to all newborn patients to provide comfort and care. Special LOVE blankets also will be given to support families grieving the loss of a newborn baby.

“Every birth is a story worth celebrating, and we are excited to participate in the Lovevolve blanket program,” said Ryan Jensen, chief executive officer at Henrico Doctors’ Hospital. “We are thrilled to be able to provide our tiniest patients and their families with a beautiful, comforting blanket, while also giving back to the community.”

“Lovevolve’s mission is to create social change by spreading love and support to all races, nationalities, family structures, and circumstances, and what better way to extend that message than with a visual reminder of love from the start,” said Sunny Goode, artist and founder of Lovevolve. “I am delighted to work with the team at The Women’s Hospital at Henrico Doctors’ to bring this new blanket program for newborns to life. I hope others working in the prenatal, birth, and postpartum space will participate as well and join us in supporting important causes. Love heals.”

Lovevolve LLC will donate a percentage of proceeds made from the blanket program each year to the One Love Foundation, which provides healthy relationship counseling and education to young people, as well as organizations that advocate for safe, quality, respectful, and equitable maternity care.

Each piece is made from 100 percent organic cotton and produced using fair trade fabrics in an ethically principled factory. The dyes used to print the “love” patterns in various colors are azzo-free, and there is zero waste.

The Women’s Hospital at Henrico Doctors’ Hospital specializes in prenatal and birthing care, including labor and delivery services, utilizing the latest technology and resources to ensure the safest, most comfortable care for all of our patients. Located in Richmond’s West End, the state-of-the-art facility is equipped to provide comprehensive women’s care services including gynecology, prenatal care, low-intervention birthing options, high-risk pregnancy services, neonatal intensive care support, mammography, minimally-invasive surgical options, lactation and nutrition services, pediatric care, and more.

For more information about The Women’s Hospital at Henrico Doctors’ Hospital, visit RVA Birth.

For more information about Lovevolve and its blanket program for newborns and their families, visit Lovevolve.